Ways to increase internal links

 Ways to increase internal links

Links, especially internal links, play a very important role in determining page authority and relevance. Therefore, in order to improve the authority and relevance of the page, we should let the relatively important pages in the website get more high-quality internal links, for example, the homepage of the website or the homepage of the channel.

Finding high-quality internal links is a very difficult task, time-consuming (more than 80% of search engine optimization time is spent on finding high-quality internal links), and the work process is interesting. Next, we will introduce several ways that can effectively increase high-quality internal links, namely logging into categories, exchanging friendship links, purchasing links, and using link bait.

9.5.1 Categories

Classification refers to collecting websites in a natural way, and organizes and organizes these website resources with a certain value according to the theme, and then stores them in the corresponding directories, thus forming a classification system of websites. Since the taxonomy is compiled from the wild, it is also called the wild taxonomy.

Since taxonomy is organized by the wild, it will inevitably be affected by subjective identity. However, it is also affected by subjective identity that the quality of the websites in the classified directory can be guaranteed. Therefore, search engines attach great importance to high-quality categories. But for low-quality categories, search engines not only ignore it, but even classify it as a dross link maker 5. Once judged to be a waste link manufacturer, either the directory itself or the website that has a link relationship with the directory will be rewarded and punished accordingly, such as the common self-help link system.

5 Junk link mills are websites or pages that host a large number of low-quality links.

At present, several major search engines have their own categories of special attention, that is, if a website logs in to the categories that search engines pay special attention to, the station can get a higher weight in the corresponding search engines. For example, Google pays more attention to DMOZ; Yahoo pays more attention to its own categories, while Baidu is more inclined to its own Hao123 and so on.

The links of the categories are unidirectional and high-quality, that is, the website that successfully logs in to the category only continues the weight of the response page in the category on both sides, and does not need to share the weight of the website itself with the category.

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