The importance of building a website for a business

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We all know that in the current Internet era, the Internet is becoming more and more developed and popular, and the way people obtain information has almost been replaced by the Internet. Generally, they obtain information through the Internet, or search directly on the Internet. Want to know about your business, search the Internet and can't even find the official website, what do you think people will think? Is it generally believed that this company is a scam? Is it irregular? From this, we should be deeply aware that a website can not only establish a corporate image, but also mention the credibility of the company, etc. For this reason, we will talk about the importance of building a website for a company.

The importance of building a website for an enterprise is mainly reflected in these 10 aspects: establish a corporate brand image, improve corporate credibility, enhance corporate exposure, display corporate products and services in multiple aspects, expand business sales channels, improve user awareness, and improve Market share, expand potential users, acquire precise customers, and improve their own products and services.

## 1. Establish a corporate brand image

A corporate website is equivalent to a business card for a company. Before the popularity of the Internet, people generally exchange business cards with each other to communicate and understand who the other party is and what they do. Of course, it is also for the convenience of contacting each other. The name of the company is on it. and telephone information. Nowadays, there are very few people who exchange business cards. Generally, companies have their own websites. Even if they do not expand their contacts, users can find us through online searches, which not only improves efficiency, but also improves corporate image. People will think that this company is good, it has its own website, and it is quite "tall". Of course, almost companies now have their own official website.

## 2. Improve corporate credibility

Now that we know a company, our first reaction is to search the Internet to see how the company is doing. When users can't find information about the company or even the website, what will users think? "There is very little information about this company! This company does not have a website! It feels a bit unreliable and informal! You can see that ordinary regular companies have their own websites!" It can be seen that the importance of building a corporate website is our potential It must be done, because it can greatly improve the credibility of the company in people's minds.

## 3. Enhance corporate exposure

Similarly, after a company has its own website, it will continue to increase its exposure, because Internet platforms will grab your website for display, such as search engines, when users search for your company name, it will display Your website is equivalent to many more channels and windows for the information of the enterprise, not just the communication between customers, or the way to actively sell to others.

## 4. Multi-faceted display of enterprise products and services

Similarly, the first is that users can search for company information and display it. When users click on the company website, they can not only see the company's information introduction, but also see what the company does and what the company's products and services are. , For example, the columns generally set up on the website include homepage, products and services, about us, etc., users should know everything, not just your business name and credibility.

## 5. Expand business sales channels

When users know what the company does and what the company's products and services are from online searches, does it add a sales channel? If you do SEO, you will increase the channels for free traffic and customers. If you do paid promotion, you can directly bring leads and sales. If you don’t do a website and do not do the Internet, you will lose a huge sales channel. It's like losing a lot of business.

## 6. Improve user awareness

When users know about your company, they can even search for the company's website on the Internet. Slowly and imperceptibly, it can improve user awareness, because everyone can receive it and click to enter your website. When you mention a certain company, you know what it does.

## 7. Increase market share

In addition to the traditional way of publicity, enterprises nowadays are more about Internet communication. You don't have your own website, but others do. Are you half a beat slower than others? You increase the way you expand your business information and products, while also increasing your market share. As long as you can be searched on the Internet, your market share has increased a lot to a certain extent, and this does not include whether the company has done promotion.

## 8. Expand potential users

When you build a company's own website, you can be found online, improve your corporate image, and increase your exposure. Slowly, more people will know about your company, because there are various groups on the Internet. You don’t even know how many potential customers you have. For example, if 10 of 100 people who search for your business online are potential customers, that is, they have an understanding of your products and services or have a little bit of edge demand, then There are hundreds of millions of users on the Internet.

## 9. Acquire accurate customers

We know that there are hundreds of millions of Internet users in China, and there are many potential customers. However, we have our own corporate website and can do free SEO optimization and service SEM or information promotion to obtain more accurate customers, because as long as There are users who are searching, and they are all people in need.

## 10. Continuously improve enterprise products and services

We can see the data of users entering the enterprise website from the background of the website every day, including PV, IP, UV and other information, and we can analyze the data. The users who come to our enterprise website are more interested in that part, which part is not their favorite, or Why don't they like it, or we add functions such as user evaluation, listen to users' feedback, and also add an entry for submitting feedback suggestions, so as to continuously improve the company's own products and services, so that the company will become better and better, and the user stickiness will increase. Come higher.

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